Radian Station
the brief
Design an oral hygiene ecosystem that integrates into a modern bathroom seamlessly.
research
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74% of Americans Brush Twice Daily Deltadental.com
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30% of Americans Floss Daily CDC.gov
-
32% of Americans Never Floss. CDC.gov
meet jack
- 56 years old
- Has a house and a family
- Doesn’t floss regularly but feels bad about it
- His significant other values cleanliness in the home
- Has disposable income
How might we integrate flossing as a long-term habit?
The product should be an extension of the bathroom, existing in harmony with the space
What technology is best for Jack?
Brush Options
manual
- Con: 60% coverage
- Con: 45s brush time
- Pro: low cost
- Con: no timer
- Con: no guidance
electric
- Pro: 80% coverage
- Okay: 60-90s brush time
- Okay: moderate cost
- Pro: timer built in
- Con: no guidance
smart
- Pro: 100% coverage
- Pro: 120s+ brush time
- Con: high cost
- Pro: timer built in
- Okay: guidance
Floss Options
string type
- Pro: low upfront cost
- Pro: low annual cost
- Pro: very effective
- Con: requires skill
- Pro: low waste
floss pick
- Pro: low upfront cost
- Con: higher annual cost
- Con: less effective
- Pro: low skill ceiling
- Con: high waste
water flosser
- Con: high upfront cost
- Pro: low annual cost
- Pro: effective
- Pro: no skill required
- Con: medium waste
Electric Toothbrush Landscape
Water Flosser Options
main pain points
- Friction
- Motor skills
- Mess
- Cohesion
- Accountability
ideation
prototyping
Minimum Dimensions for the 90th Percentile sink
Avg water flosser capacity: 600ml
Target: 650+20ml margin
Target: 650+20ml margin
Volume studies with AR
Ergonomic Considerations
Most Comfortable for Flossing
Most Dexterous for Brushing
refinement
Optimizing Layout
Brush Refinement
final product
- Creme White
- Charcoal
- Baby Blue
- Tea Green
Created with the help of Vizcom
Created with the help of Vizcom