Radian Station

the brief

Design an oral hygiene ecosystem that integrates into a modern bathroom seamlessly.

research

  • 74% of Americans Brush Twice Daily Deltadental.com
  • 30% of Americans Floss Daily CDC.gov
  • 32% of Americans Never Floss. CDC.gov

meet jack

  • 56 years old
  • Has a house and a family
  • Doesn’t floss regularly but feels bad about it
  • His significant other values cleanliness in the home
  • Has disposable income
Jack, a man in his fifties in a green jacket, outdoors

How might we integrate flossing as a long-term habit?

The product should be an extension of the bathroom, existing in harmony with the space

Moodboard of clean, architectural, harmonious products and a warm green-tiled bathroom

What technology is best for Jack?

Brush Options

manual

  • Con: 60% coverage
  • Con: 45s brush time
  • Pro: low cost
  • Con: no timer
  • Con: no guidance

electric

  • Pro: 80% coverage
  • Okay: 60-90s brush time
  • Okay: moderate cost
  • Pro: timer built in
  • Con: no guidance

smart

  • Pro: 100% coverage
  • Pro: 120s+ brush time
  • Con: high cost
  • Pro: timer built in
  • Okay: guidance

Floss Options

string type

  • Pro: low upfront cost
  • Pro: low annual cost
  • Pro: very effective
  • Con: requires skill
  • Pro: low waste

floss pick

  • Pro: low upfront cost
  • Con: higher annual cost
  • Con: less effective
  • Pro: low skill ceiling
  • Con: high waste

water flosser

  • Con: high upfront cost
  • Pro: low annual cost
  • Pro: effective
  • Pro: no skill required
  • Con: medium waste

Electric Toothbrush Landscape

Lineup of current electric toothbrushes from several brands

Water Flosser Options

Lineup of current countertop and cordless water flossers

main pain points

  • Friction
  • Motor skills
  • Mess
  • Cohesion
  • Accountability

ideation

Sheet of green line sketches of brush, flosser and station concepts, with the strongest ideas circled
Shaded concept sketches of countertop stations with lids, drawers and a round base

prototyping

Minimum Dimensions for the 90th Percentile sink
Gray block showing the 10 by 8 by 4 inch footprint
Avg water flosser capacity: 600ml
Target: 650+20ml margin
Cylinders and cubes adding up to about 670ml of water volume

Volume studies with AR

Ergonomic Considerations

Five printed handle prototypes on a cutting mat, with their grip cross-sections below

Most Comfortable for Flossing

Hand holding the flosser handle prototype

Most Dexterous for Brushing

Hand holding the toothbrush handle prototype

refinement

Optimizing Layout

Seven top-down layouts of the station, with handwritten notes on sight lines, knob access and size; the rounded, compact one is marked most cohesive

Brush Refinement

Fifteen toothbrush handle iterations side by side, from a plain round head to the final design with a replaceable head, highlighted at the end

final product

More from me:

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Work for OrthoIQ

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